Sure, it's really easy to go to Bev-Mo or your local bottleshop/grocery store and pick up some mass produced, mediocre at-best wine. Also easy is to pop into your local wineshop and pick up a >$50 bottle of Cabernet or Pinot. It will be great and if your "Wine Monger" has done their job, then you'll have a great meal.
...but what about the rest of us? There seems to be an obvious hole there between mediocre at-best and a bottle of Grand Cru Burgundy, and that's what we'll try to share. REALLY good wine for a really reasonable price...around 20 Dollars
Remember, we're not talking cheap here, but if your budget is in the gap, then you're looking for wine for the rest of us.